Pietro Martani

Pietro Martani works at the intersection of real estate, workplace strategy, and marketing, helping investors and companies rethink how office buildings create value. His focus is on transforming traditional office assets into environments that are more attractive, flexible, and economically efficient — aligned with how companies actually work today.

Latest articles

Industry

How office space is measured: a practical guide to comparing offices globally

A practical guide to office space measurement. Learn how to compare usable vs rentable area and evaluate the real cost of different office options.

Companies, Industry

Office Real Estate in Italy: scarcity, quality and the rise of the adaptive workplace

How demand, space and investment strategies are evolving according to CBRE

Companies, Industry

Flexible Workspace as Infrastructure: how Landmark is redefining the office model

Flexible workspace is becoming core office infrastructure. Tom Sleigh of Landmark explains how landlords, assets and user experience are evolving.

Industry

IFRS 16 for Corporate Real Estate: why office space is now a balance-sheet decision

Measure and optimize corporate real estate costs with IFRS 16. A CFO-focused perspective on office leasing, financial exposure, and workspace strategy.

Buildings, Design

Activity Based Working: from theory to real workspace design

How space, behavior and experience align in contemporary offices

Companies

Aram Mbow and Innovamey: why ESG, relationships and workspace must be designed together

Aram Mbow shares Innovamey’s vision on ESG, workspace, relationships, hybrid work and sustainability by design.

Buildings

MIND Milan and The Hive: when workspace becomes an ecosystem

How Lendlease and Stella33 are redefining workspace at MIND Milan through The Hive, blending community, flexibility and business infrastructure.

Industry

Who teaches us how to work today?

The Missing Discipline Behind Performance, Wellbeing, and Workspace Design

Industry

Limitless Workspace, the concept

Discover Limitless Workspace, where the evolution of office real estate is explored—reframing space as a dynamic system connecting people, culture, and performance in the knowledge economy.