Measuring the Office: What Documented Cases Show
Four cases, population data from Leesman and CBRE, and the condition that separates projects that work from those that disappoint. The third article in our series on the worksumer.
Workplace Experience
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How the Market Renamed the Worksumer
Ten years in the evolution of the vocabulary of individual demand for space, from the 2016 Italian coinage to the frameworks and indicators through which JLL, CBRE and Gensler now measure some of the same dynamics of choice, experience and use of the workplace. Between 2016 and 2026 the way individual demand for workspace is named changed several times. The term worksumer, coined in Italy in January 2016 and reconstructed in the first article of this series, narrowed within months. Over the same period the international industry developed a parallel vocabulary, in English, describing closely related behaviour, and it produced something the Italian term lacked: measurement instruments and data series.
Worksumer, ten years on: the origin and evolution of a category
Who coined the term, with what definition and on what economic argument. A documented reconstruction of an Italian category that the international market later rediscovered under other names.
Knowledge campus: why location is becoming a strategic lever again
The knowledge campus model per HBR, its four dimensions and the Return on Place metric. The MIND case in Milan and The Hive managed by Stella33
Eli Lilly Italy: workspace, relationships and performance in the hybrid era
How Eli Lilly Italy turned workspace into a strategic lever for collaboration, culture and talent. A conversation on hybrid work, activity-based design and HR-led real estate governance.
Designing the Experience, Not the Space
A conversation between Pietro Martani and Stefano Carone (ilPrisma) on workspace, employer branding, and why the office still matters
From Corporate Open Space to Intentional Workspace: The Experience of Fabio Clabot
What if the office were a talent lever? Fabio Clabot rebuilt workspace from scratch — and changed how his team works.
Activity Based Working: from theory to real workspace design
How space, behavior and experience align in contemporary offices
Aram Mbow and Innovamey: why ESG, relationships and workspace must be designed together
Aram Mbow shares Innovamey’s vision on ESG, workspace, relationships, hybrid work and sustainability by design.
MIND Milan and The Hive: when workspace becomes an ecosystem
How Lendlease and Stella33 are redefining workspace at MIND Milan through The Hive, blending community, flexibility and business infrastructure.