Measuring the Office: What Documented Cases Show
Four cases, population data from Leesman and CBRE, and the condition that separates projects that work from those that disappoint. The third article in our series on the worksumer.
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How the Market Renamed the Worksumer
Ten years in the evolution of the vocabulary of individual demand for space, from the 2016 Italian coinage to the frameworks and indicators through which JLL, CBRE and Gensler now measure some of the same dynamics of choice, experience and use of the workplace. Between 2016 and 2026 the way individual demand for workspace is named changed several times. The term worksumer, coined in Italy in January 2016 and reconstructed in the first article of this series, narrowed within months. Over the same period the international industry developed a parallel vocabulary, in English, describing closely related behaviour, and it produced something the Italian term lacked: measurement instruments and data series.
Worksumer, ten years on: the origin and evolution of a category
Who coined the term, with what definition and on what economic argument. A documented reconstruction of an Italian category that the international market later rediscovered under other names.